The Democratization of Coaching

Democracy may be in rough shape, but democratization of data, AI, and health care is having a moment – a big moment that is shaking up the coaching market. Already, launching a business to democratize coaching is no longer a distinctive pitch. You’d be playing catch-up against players scaling coaching to “the many.”  

Some are fixing known coaching pain points; Sayge uses a matching algorithm to avoid the awkward blind dates of coach chemistry interviews. Others target a niche; Butterfly offers first-time, people managers the resources its team wishes they had during their sink-or-swim introductions to management.

How to map a fast-moving market in which service categories — learning, development, training and coaching — are getting even fuzzier? Let’s start with coaching marketplace platforms, products, and personalization.